Local businesses and artisans are busy getting ready for the annual Summer Stroll Festival this Satuday on Plumas Street.
“The strolls are two of our busiest days of the year,” said Daniel Harris, co-owner of Cupcake Magic on Plumas Street. “It gets people out and about. I think a lot of people avoid Plumas Street most of the time because of traffic, but this is something that draws people downtown. It’s a nice boom for the businesses.”
Saturday’s festival, along with the annual Christmas Stroll, are put on by the Yuba City Downtown Business Association. Both events see local businesses and restaurants located along Plumas Street showcase their offerings.
Harris said his business will be offering a couple different special items, like custom-made pies, goodies dipped in chocolate, cake pops and a variety of beverages.
This weekend’s event will also see other regional businesses and local artisans set up booths to sell their goods. Event chairperson Sandee Drown said more than 150 vendors are expected to have a presence at the event, selling everything from barbecue sauce and candles to jewelry and bags.
Drown said the downtown business association has organized the event for close to 20 years.
“We spent a big bulk of this year’s budget on our main stage entertainment. We will have three bands and some other acts,” Drown said. “We wanted to focus more attention on the entertainment this year as a way to kick off the summer.”
Performers this year include Gwen in Doubt, Journey Unauthorized, Michael Furlong (Tribute to Tom Petty), Nate Smith and Kaylee Star.
Saturday will mark the first time the association has put together a 530 Talent Show. Twelve contestants from the area will battle it out for a chance to win a $1,000 prize.
“We have a ton of talent here in the community, so we wanted to showcase that as well,” Drown said.
The festival will have a cornhole tournament and beer garden. With temperatures expected to reach into the 90s, there will also be a hydro station and kid’s water zone to help attendees cool down.
“This is really a community event where everyone can come together and get to see someone they haven’t seen in a while,” Drown said.
And nothing says community like locally-owned businesses, including Drown’s, who owns the Happy Viking.
“If you look at a lot of businesses here, we all support each other. We have more small businesses than large and I think that’s why people live here and choose to come here,” she said. “We have this great community feel that draws people.”
Saturday’s free festival – scheduled for 3-9 p.m. – will span Plumas Street from Colusa Avenue to Bridge Street. For more information, go to www.YubaCityDowntown.com.