Over $100,000 worth of jewelry was stolen from Hillcrest Jewelers early Friday.

Over $100,000 worth of jewelry was stolen from Hillcrest Jewelers in Yuba City early Friday.

The Yuba City Police Department responded to an alarm at the jewelry store at 229 Clark Avenue at 4:45 a.m., Sgt. Michelle Brazil said. Display cases were broken and over 100 items were taken. 

Hillcrest Jewelers owner Ernie Eaton said he noticed a couple individuals who appeared to have been casing out his store in the weeks leading up to the robbery. He had notified police, but was unsure if the suspicious people had been contacted. He last saw them two days prior, and has a feeling they are involved as the robbers were in and out in a matter of five minutes. He said a few businesses in the plaza have already submitted video surveillance, and police are trying to get in contact with more. 

While two front cases with 20 or 30 pieces of silver were taken, many of the pieces were more expensive, Eaton said. One particular bunch of items that was stolen would be easy to identify if they attempt to sell them: multiple watches with private labels on the dial reading “Hillcrest.”

“If you get that as a gift or see it for sale, that’s a dead giveaway,” Eaton said Friday.

This is the first robbery Hillcrest Jewelry has experienced in its 31 years in business, Eaton said. 

While he’s still working on an inventory list and is disheartened by the great loss, he remains optimistic that those responsible will be caught.

“God is good,” he said.

Brazil said any leads would be helpful in the case, whether someone knows specific information or heard or saw anything unusual in the area.

Anyone who may have information about the robbery is encouraged to contact the Yuba City Police Department at 822-4660. Readers can also leave anonymous tips online at:

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