Taco lovers unite.
The first of its kind Yuba Sutter Taco Festival will take place on Saturday from noon-6 p.m., presented by Alma West Latin Music and Food Festivals and Alma West Entertainment, LLC.
Fourth Street in Marysville will be closed between B and D streets and filled with live music and entertainment, vendors, activities and, most importantly, lots and lots of tacos.
As a resident of the Yuba-Sutter area, Wally Alvarado, vice president of Artist Relations for Alma West Latin Music and Food Festivals and Alma West Entertainment, LLC, wanted to bring the ideas inspired by the many festivals he has participated in back to the region.
From there, the idea for the Taco Fest unfolded.
“I took the idea and just threw it out there,” Alvarado said. “Within the first day, there were 61,000 engagements on social media.”
Alvarado said there has been lots of positive community response as well.
In addition to the money the entertainment company has used to organize the event, they have also received donations from many businesses in the area including Fredrick J. Gibbons Law Office, California Diversified Services, Crippen and Associates as well as many local radio stations.
Alvarado said he hopes this event will attract 250-300 people to downtown Marysville, not only to attend the festival, but also enjoy the many local businesses in the area.
“My intent was to bring revenue back into the community and the downtown merchants,” Alvarado said.
To kick off the event, DJ Alex Sanchez will be spinning top 40 hits at noon.
Country singer Nate Smith will be headlining the festival and local cover band Ex Machin will also be performing.
“I’m really excited about Nate Smith performing,” Alvarado said. “He is a Paradise survivor that lost everything. When he heard about the festival, he offered to come and perform.”
Baile Folklorico – Mexican folk – and Aztec dancers are also scheduled to perform.
Two Chihuahua beauty pageants will also take place. A panel of judges – ages 9 through 15 – will be judging participating Chihuahuas in two categories, most beautiful Chihuahua and ugliest Chihuahua.
Prizes including grooming gift certificates, food and pet supplies will be awarded to the winners.
Those interested in participating in the Chihuahua beauty pageants must register their dog during the festival. Registration will begin at noon on Saturday.
“There is going to be live wrestling rink in the middle of the festival also,” Alvarado said.
Lucha Libre matches are scheduled for multiple times during the festival.
The mayors of Yuba City and Marysville will be competing in a head-to-head taco eating challenge.
“It is a Yuba-Sutter event, so we wanted to include both towns,” Alvarado said. “We reached out to both of the mayors and they were both on board.”
Another taco eating competition will be open for community participation.
Alvarado said professional competitive eater and Plumas Lake resident Molly Schuyler will be competing.
There will also be a kids’ zone featuring face painting, games and rides for the little ones.
“We need more events like this in the community that bring people out and give them something to do,” Alvaradosaid.
Admission, entertainment and activities at the festival are all free of charge.
Tacos and other food, beer and drinks can be purchased from the many vendors that will be onsite during the festivities.
Drink tickets will also be sold at the beer garden.
Event organizers are promising that this will be a great, family-friendly event with something for everyone and, of course, tons of tacos.
For more information, visit the Yuba Sutter Taco Fest Facebook or Instagram page.