It’s been a long time coming for Yuba-Sutter native Tyler Rich, who recently announced he signed a record and publishing deal with one of country music’s biggest labels.
After about 15 years of honing his craft and playing music across the country, 2018 is gearing up to be the biggest yet for the Yuba City High School graduate.
Rich – who grew up as Tyler Weinrich and now goes by his stage name – inked a deal in January with two subsidiaries of Nashville’s Big Machine Label Group – a publishing deal with Big Machine Music and a record deal with Valory Music Co. Some of BMLG’s artists include Brantley Gilbert, Eli Young Band, Florida Georgia Line, Justin Moore, Reba McEntire, Thomas Rhett and Taylor Swift.
When Rich met the label’s CEO, Scott Borchetta, he knew it was the right fit for him and what he wanted to accomplish moving forward.
“I’m trying to bring something new and fresh that is still country and still me,” Rich said. “I knew that by working with Borchetta, he was going to let me go for it and give it a shot.”
The singer/songwriter and his team were going to hold off on breaking the news until his first single was set to be released, but when CMT announced Rich, 31, made its list for the top 18 of country music’s most promising newcomers for 2018, they couldn’t wait any longer.
“We sat on it for a year, even though a lot of people in the industry already knew, but it was really exciting getting to post the news finally,” Rich said. “I’ve gotten so many amazing messages from friends and fans that have been going to my shows for years. It’s been great.”
But Rich hasn’t been inactive during that time. He just finished tagging along on the Dustin Lynch tour for a few shows. He’s also been quietly building a song repertoire in the studio.
Since signing the deal, he said he has written about 100 songs-worth of material. Some of those he will use, others will be sold to other artists in the industry as part of his publishing deal.
The plan right now is to release his first single under a major label at the beginning of 2018. Rich is working on the album with producer Michael Knox, who is best known for discovering country superstar Jason Aldean.
“We’ve done four songs so far. Right now, we are searching for the next single,” Rich said.
After the single is released, Rich will start a radio tour, traveling around the country to promote the song. On top of that, he is hoping to jump on a few of the big country music festivals and do a tour over the summer. He said he’s expecting 2018 to be a whirlwind, but he’s excited for the ride.
Rich has been living in Nashville for the last three years. He said he’s hoping to get back to Northern California soon to play some shows.
Though country music has taken him far from where he was born and raised, he said his roots are in the Yuba-Sutter area.
“I just want to say thank you for the support since the beginning. Ever since I started playing music at random church shows and the Yuba City High School quad to the Town Pump and the fairgrounds, thanks to everyone back home,” he said.